The most valuable commodity

Advise October,2026
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The most valuable commodity

What Do We Really Consider Valuable?

When we think of commodities, we usually think of gold, diamonds, oil, food, and other tangible goods. It makes sense that these things come to mind, especially when value is measured by the almighty dollar.

But the value of these commodities constantly fluctuates. A person could lose it all and then gain it back months or even years later. If something can be lost and regained so easily, then is it really the most valuable thing we have?

The One Commodity You Can Never Replace

Outside of a living organism, the most valuable commodity I believe we have is time. Once a moment, an hour, or a year is gone, it can never be recovered. That is what makes time so valuable. The most successful people in business understand this principle: how you spend your time directly influences your success in business, relationships, and finances.

Entertainment, Education, and Balance

I recently watched a YouTube video where the creator made an interesting point about entertaining, educating, and finding balance.

If you pay close attention, many people want better things in life, but only a small percentage are willing to devote the necessary time to achieving them.

People can spend hours on Facebook, YouTube, video games, television, and other forms of entertainment. There is nothing wrong with enjoying these things, but the real question is:

How much of our valuable time are we giving away simply to be entertained?

Everything You Want Requires Time

Not everyone wants to become a multimillionaire, but I believe most people would like to have enough money and freedom to do what they want, when they want.

The reality is that achieving that freedom takes time. You either spend time earning money that can be exchanged for goods and services, or you exchange your own time directly for those goods and services.

Either way, time is always part of the equation.

Identifying the “Time Thief”

As a coach, I am always intrigued by how clients spend their time. It is not about judging them. It is about understanding their habits so I can better help them achieve the results they want.

I once worked with a client where we were able to pull back the curtain and expose what I call the “time thief.”

The client was shocked when they realized how much time they were giving away every day to one particular behavior. That behavior then led into another rabbit hole of avoidance.